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Updated 30 Aug 2026
For brands · B2B

B2B telemarketing, paid per confirmed sale

Outbound calling to businesses, with the price attached to the outcome. Where the per-sale model genuinely fits B2B, where it does not, and what compliance looks like on business lines.

B2B telemarketing here means self-employed sellers, matched to your campaign on experience, calling businesses to sell a product a decision-maker can confirm. The customer confirms in writing, the cooling-off period runs where it applies, and you are invoiced per sale that survived. The model prices the outcome, so qualification, objections and near-misses are the seller’s craft, not your cost.

The honest boundary: per-sale pricing fits transactional B2B, the products a director or owner can say yes to on the call, such as connectivity, energy, subscriptions and services with a clear monthly price. It does not fit nine-month enterprise cycles, procurement gates or demo-led platform sales. For those, buy leads or appointments and close with your own team; the pricing-models guide covers when each is the better buy.

Compliance

What compliance looks like on business lines

Register screeningNumbers are screened against do-not-call registers before dialling; in the UK that includes businesses registered on the corporate TPS.
Calling windowsCampaigns run inside each market’s permitted calling hours.
RecordingCalls are recorded for compliance and attached to the sales they produce.
Written confirmationThe signatory confirms the sale in writing by SMS. Unconfirmed sales are never billed.
Script controlYour approved script and guardrails run on screen in the teleprompter on every call.
Where we will tell you no
Enterprise sales cycles measured in quarters: buy appointments for your own closers instead
Products that need a technical demo before anyone can say yes
Deals gated by procurement or tender processes
Offers where the phone call cannot legally or practically complete the sale
Timeline

A B2B campaign, end to end

01~20 minPublish the offer with the commission per confirmed sale and your qualification rules.
0224–48 hSellers with B2B experience in your category pick the campaign up.
03LiveCalls run screened and recorded inside permitted hours; signatories confirm by SMS.
04Month endConfirmed sales that survived any cooling-off are invoiced, itemised per sale.
Put a B2B campaign liveSet the commission, state the qualification rules, and pay only for sales the signatory confirms.
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Not sure per-sale is the right model for your product?Pay per sale, pay per lead and pay per appointment compared honestly, including when the others are the better buy.
The pricing models, side by side